Search Engine Optimization is a process to make your website more friendly for major search engines so as to enable them to read your website without any difficulty. Search engine optimization is important for business websites as it helps in the expansion of online business. In today's world, where search engines are a key source of bringing targeted traffic to your website, it is almost essential for a website to be search engine compatible with SEO friendly features and design structure. It is said that more than 80% of web traffic comes from search engines and visitors only prefer to look only top search result pages. So your website should be on top ranking so as to maximize the chances of receiving relevant web traffic.

SEO on page optimization is about working within a website without using external sources from the web. On page optimization or on page SEO is followed by making a website user friendly and search engine compatible. There are no predefined algorithms from search engines on how to maintain a complete search engine friendly website, but from the experience, SEO workshops and articles by associates of major search engines, most aspects of search engine optimization are unleashed and can be trusted to work on. Few important on page optimization factors are as follows: